You may be asking yourself “Why should I outsource my social media?” and you’re absolutely right to question this. Weighing up the pros and cons is a must. As with any other marketing activity you carry out, you need to establish if it’s the right route to market and if it’s an effective use of your TIME, RESOURCES and MONEY.
For businesses, social media is one of the most effective methods to reach a mass diverse audience. It allows you to get your business on the social grid and spread awareness of your brand locally, regionally and internationally.
Although an extremely useful and cost-effective method to promote your business, social media marketing can also come with associated challenges. Take a look at our previous blog on sensitive social scheduling.
Top tips for getting started with social media
- Identify your business objectives – is it to; spread awareness, generate leads, gain website traffic?
- Understand your audience e.g. their interests, beliefs, needs and desires, where they are located.
- Develop a strategy and schedule, and stick to it.
- Produce engaging content
- Engage with the audience
- Provide value to the audience’s social media feed to retain and gain followers
These, amongst other tasks associated with social media marketing, can be extremely time-consuming as well as difficult to conduct without a professional level of experience. That’s why We Love Creative help businesses who lack knowledge, time and often resources.
What is social media outsourcing?
Outsourcing your social media is the act of handing over the responsibility of your social media account(s) and all tasks associated with it to a team of professionals. This can be a useful relief for you, by taking the stress away and giving you an opportunity to focus on what you do best – running your business, whilst watching your social media grow.
Benefits of outsourcing social media
SAVE TIME – when it comes to social media and the tasks associated with its success, the ‘doing’ can be very time-consuming. By outsourcing your social media, you can spend more of your time doing what you specialise in, whilst a team of professionals take care of your social presence.
UTILISE RESOURCES – employing a team of social media experts means you can get other ideas and opinions, as well as have multiple people looking after your brand. This also allows for criticism as well as assessment of the content produced without bias.
EXPERTISE – handing the responsibility and reputation of your business over can be scary. However, when handing it over to a team of professionals, you can be safe in the knowledge that your objectives are being met and reputation protected and nurtured. Of course, choose your agency wisely, and ensure both parties are clear of the business goals and tone of voice.
COST – appointing an agency to manage your social media can be extremely cost effective in comparison to the cost of employing an individual to manage social media for you.
RELIABILITY – utilising an agency means that a contract is in place, therefore, what you agree WILL be delivered.